Some Much Needed PlanningPosted by Kevin on October 27 at 05:08 pm
The Lima team spent most of today planning out the next few months. It was cold and crisp in Michigan this morning. That late-fall kind of cold that you’re not prepared for and takes you by surprise when you step out the door to start your day. After getting our (essential) morning coffee, we all crowded around the conference room table at 9:00am, and started talking. Depending on our role here at Lima Beads, we all have different priorities and concerns to talk about.
Ali wanted to talk about our winter advertising campaign. With each new season, we try to come up with a new look for our BeadStyle, Bead&Button, and Stringing ads. The next round of ads will come out in late December, which means it’s too early to start talking spring, but too late for a holiday theme. We’re thinking of focusing on silver (and metal in general) because we plan to have our line of silver available by then What do you like to see in bead magazine ads? What catches your eye and makes you want to visit a web site?
My big issue of the day was trying to convince everyone that we need to enhance Fresh Picks. I want Lima shoppers to be able to start discussions about specific Fresh Picks right on the Fresh Pick page. I’d also like to have a “My Account” feature that would allow people to upload photos of pieces they’ve made with beads from Lima. If these designs were inspired by a Fresh Pick, I would *love* it if photos of the design could also appear on the Fresh Pick page. I think everyone would love to see some finished pieces. We made some progress on this issue!
Steve’s concern is improving the navigation of the blog. Now that we have so many posts, we’re going to group them into categories like: Fresh Picks, Product Additions, Ali and Rachel’s vintage jewelry projects, Life, etc.. We’re also going to make it easier to browse the blog posts by author and date. He also wants to change the top of the blog to show more information about things happening on the Lima site *right now*. For example, which items are in the Big Green Bead Machine, how many new Fresh Picks have been created today, and more information about upcoming lunch specials. We all feel that the main page of The Fresh Daily blog should be a one-stop resource for seeing everything that’s happening at Lima at any given time!
It was a great meeting! We’re going to have another one on Wednesday to make all of our final decisions. These decisions will dictate everything that happens at Lima from now until February, 2009. As you can see, the conference table gets a little messy
What do you think? Any ideas that can help us finalize everything on Wednesday would be awesome!