Beading Search TrendsPosted by Andrew M on October 02 at 01:57 pm
Do you ever wonder what other beaders around the world are thinking about at any given moment?
It’s a tall order to capture and process the moment-by-moment intentions, feelings, desires, and thoughts of the worldwide beading community. Luckily, there are already people working on it. Perhaps you’ve heard of Google?
One of the great things about search engines is that they can provide instant answers and helpful links for any search query. For example, if you want to know the temperature in Boise or even some funny Groundhog Day movie quotes, just type it in and click “Search”!
Not to creep anybody out, but Google also stores and saves those searches (don’t worry, your personal information is not tied to your search history). Now consider that Google processes about 300 million searches per day. That’s a lot of thoughts, and researchers can use that data to track trends and look for patterns.
Using Google’s Insights for Search tool, I can see that over the past 20 months or so, worldwide search volume for the word “necklace” (in red) has surpassed search volume for “beads” (in blue):
Notice the prominent spikes in “necklace” searches just before the holidays each year!
In addition to the number of searches for each keyword, Google tells us which countries are searching for particular keywords more often. Take a look at this 2004 world map of relative search volume for the word “beads”:
Compare that to “beads” searches in 2009 and note the higher concentrations in places like South Africa (hallo!), China (nǐ hǎo!), and different European countries (hola and ciao!):
Using information like this, we can tailor our advertising and create new, useful features on our website that appeal to all types of beaders. For example, we obviously sell gemstone beads, but now we have an entire Design Gallery category just for necklaces!
I’ll admit I’m a big numbers and statistics geek, but with insights like these it’s easy to appreciate the diversity of the beading community. How do you use search engines to find what you need? Do you find the results useful or is it information overload?